PARIS (Reuters Life!) - A small French wine exporter is seeking to raise the game for southern French regional wines by taking a page out of the new world wine marketing book.
LGI Wines in the southwestern city of Carcassonne invents catchy names, designs trendy labels and produces wines targeted at regional tastes just like competitors in Australia, New Zealand, California and Latin America.
Their wines may have names like Tortoise Creek, labels with pleasing pictures and a clear description of the grape varieties just like their new world competitors, but don't be fooled.
