France seems set on destroying a thousand-year wine culture that New World countries have spent decades trying to emulate. Whatever happened to “a meal without wine is like a day without sunshine,” as Brillat-Savarin declared?
It all started back in 1991 with the controversial Evin Law, named after Minister of Health Claude Evin. It placed severe restrictions on alcohol advertising and publicity, banning ads on TV and in cinemas. The Internet, in its infancy, was not on the list of media permitted to run wine ads.
Leading the French prohibitionist charge, the National Association for Prevention of Alcoholism and Addiction has filed several far-reaching lawsuits against wine and beer advertising this year -- and won.
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